Aim
Increase brand awareness, positioning CELIA as a gluten-free option for all, not just for those following a free-from diet.
Approach
To achieve stand out with a limited budget, we pitched in creative press releases, gifted mailers and arranged various press sampling sessions. Working with micro-influencers has helped position the product as a mainstream lifestyle choice.
CELIA Results
Since 2015, we have achieved 162 pieces of coverage spanning national, consumer, trade and online, reaching 424,673,704 people.
Coverage highlights include Daily Express, Woman, METRO, Bella, Healthista
Coverage Highlights
