Aim

Increase brand awareness, positioning CELIA as a gluten free option for all and not just those following a free from diet.

Approach

To achieve stand out with a limited budget, we pitched in creative press releases, gifted mailers and arranged various press sampling sessions. Working with micro-influencers has helped position the product as a mainstream lifestyle choice.

Results

Since 2015, we have achieved 162 pieces of coverage spanning national, consumer, trade and online, reaching 424,673,704 people.