Beauty / Case studies

Thursday Plantation

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Promote Thursday Plantation Tea Tree Oil to the UK market. Thursday Plantation is a leading health brand in Australia – Thursday Plantation started the very first commercial tea tree plantation
Gain coverage (online and national) as the best tea tree brand leading up to the marriage of Meghan Markle and Prince Harry following the statement that Meghan uses tea tree oil
Highlight the quality of the products and benefits of the natural ingredients
Build trust for the brand through expert comments
Communicate to consumers of all skin types including ones with skin complaints such as psoriasis and acne
Drive sales leads to your online store and retailers
Raise awareness of the brand through digital platforms through social media advertising and to help grow followers for the brand

Intense media relations including ‘Fit for a Princess’ virtual launch which featured a tea tree travel kit and travel tips for ways to use whilst travelling, as publicised by Meghan Markle
Facebook advertising campaign to support the PR campaign

Landed coverage with a reach of 259,981,119 including the Daily Mail, the Daily Express, Women’s Health, Veggie, and Bride online
PR coverage directly impacted web traffic (4382 direct referrals via a hyperlink)
Web visits increased from 383 to 10,799 (2719% increase)
The Facebook ads alone had a reach of 195,533– this is the number of people who saw our advert at least once. Our ads achieved 2,842 link clicks
3553% increase in new website users

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