Aim
Two-month project to promote a new sleeping device Somnuva and direct people to the brand website.
Approach
The Somnuva prototype was not completed so we had no samples to share with the press. The product was only available online via a crowdfunding page. It was a new concept and technology that had to be explained and communicated to ensure it stood out in an otherwise crowded market.
We targeted technology, health and lifestyle media titles for product placement opportunities and wider features on sleep.
Articles were secured by working with a Doctor to create expert comments on sleep that we could link to the product to create trusted and newsworthy topics for the press.
Somnuva Results
Despite no samples being available, we secured over 30 pieces of coverage reaching over 210 million readers.
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