Aim

Two month project to promote a new sleeping device and direct people to the brand website.

Approach

The prototype was not completed so we had no samples to share with press. The product was only available online via a crowd funding page. It was a new concept and technology that had to be explained and communicated to ensure it stood out in an otherwise crowded market.

We targeted technology, health and lifestyle media titles for product placement opportunities and wider features on sleep.

Articles were secured by working with a Doctor to create expert comments on sleep that we could link to the product to create trusted and newsworthy topics for press.

Results

Despite no samples being available, we secured over 30 pieces of coverage reaching over 210 million readers