Food & Drink / Case studies

Sirco

Sirco

Share this...
Share on Facebook! Share on TikTok! Share on LinkedIn! Email!

Aims

Support the launch of Sirco orange and pomegranate juice into Sainsbury’s stores nationwide with a short-lead, high-profile media campaign.

Approach 

We worked to an extremely tight timeline to generate coverage to appear during the initial sales period when the Sirco product hit Sainsbury’s shelves. We created a very targeted media programme designed to reach very short-lead media (radio, national newspapers, regional newspapers and online media)  to maximise exposure with immediate effect. We focused on the health product benefits of the active natural tomato extract contained in the drink and centred the story around the fact that it was the first and only ingredient to receive scientific substantiation for a health claim from EFSA.

Sirco Results 

  • No of articles: 27
  • Total circulation: 42.8 million
  • Length of campaign: 6 weeks

For a similar case study, please click here.

Images: Tangerine Newt, Daniela Chavez, Bruna Branco
Share this...
Share on Facebook! Share on X! Share on LinkedIn! Email!

All Food & Drink case studies