Aim
- Launch a new range of Renunail Nail Colours and seasonal gift sets
- Maintain a strong social media presence
- Support stockists where possible
- Gain further celebrity endorsement
- Ultimately help to achieve the sales goal of £1m
Approach
- Media Relations
- Launch press event to showcase Nail Colours
Renunail PR results
- Nail Colours launch event resulted in over 50 pieces of coverage including titles such as The Sun, LOOK, Emerald Street, Cosmopolitan and Tesco magazine
- Social media engagement increased by an average of 20% through regular, high-quality content and social media campaigns e.g. Renunail Survey
- Coverage reached an AVE of just under £200k including Daily Mail, Hello, Elle, Prima and Good Housekeeping
- Resulting in hitting the £1m sales target
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