Beauty / Case studies

Renunail

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Aim

  • Launch new range of Renunail Nail Colours and seasonal gift sets
  • Maintain strong social media presence
  • Support stockists where possible
  • Gain further celebrity endorsement
  • Ultimately help to achieve the sales goal of £1m

Approach

  • Media relations
  • Launch press event to showcase Nail Colours

PR results

  • Renunail Nail Colours launch event resulted in over 50 pieces of coverage including titles such as The Sun, LOOK, Emerald Street, Cosmopolitan and Tesco magazine
  • Social media engagement increased by an average of 20% through regular, high quality content and social media campaigns e.g. Renunail Survey
  • Coverage reached an AVE of just under £200k including Daily Mail, Hello, Elle, Prima and Good Housekeeping
    Resulting in hitting the £1m sales target
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