Aim
Increase brand awareness amongst all mainstream consumer, online and specialist health food trade publications. Launch new additions to their current range of teas – including Morning Time, Three Fennel and Three Tulsi.
Approach
Showcased the three new teas and the full Pukka Herbs range in the Crimson Room at the Soho Hotel. The room was designed to take guests through a Pukka journey in a sense sensation. Co-founders Sebastian Pole and Tim Westwell, were on hand to answer questions and to provide in-depth knowledge about the brand and the product category. More than 40 consumer and trade journalists attended along with a number of influential bloggers.
Pukka Results
- AVE: £370,565
- No of articles: 202
- Length of campaign: 12 months
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