Beauty / Case studies

Stock image for Naturtint

Naturtint

Share this...
Share on Facebook! Share on TikTok! Share on LinkedIn! Email!

Aims

Educate consumers regarding the importance of chemically lighter hair dye alternatives and establish Naturtint, as a fashionable colourant that responsibly cares, both online and in print.

Approach

Developed and profiled the brand’s Colour Consultant for third-party endorsement, held an event, gifted to selected beauty press and entered relevant trade and consumer awards.

Naturtint Results

  • AVE*: £114,277
  • No. of articles: 137
  • Length of campaign: 12 months

For a similar case study click here.

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Brand

 

Share this...
Share on Facebook! Share on X! Share on LinkedIn! Email!

All Beauty case studies