Beauty / Case studies

Naturtint

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Aims

Educate consumers regarding the importance of chemically-lighter hair dye alternatives and establish Naturtint, both online and in print, as a fashionable colourant that responsibly cares.

Approach

Developed and profiled the Naturtint Colour Consultant for third-party endorsement, held an event, gifted to selected beauty press and entered relevant trade and consumer awards.

Results

  • AVE*: £114,277
  • No. of articles: 137
  • Length of campaign: 12 months

 

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Naturtint
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