Aims

Educate consumers regarding the importance of chemically lighter hair dye alternatives and establish Naturtint, as a fashionable colourant that responsibly cares, both online and in print.

Approach

Developed and profiled the brand’s Colour Consultant for third-party endorsement, held an event, gifted to selected beauty press and entered relevant trade and consumer awards.

Naturtint Results

• AVE*: £114,277
• No. of articles: 137
• Length of campaign: 12 months

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*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Brand