Aims
Educate consumers regarding the importance of chemically-lighter hair dye alternatives and establish Naturtint, both online and in print, as a fashionable colourant that responsibly cares.
Approach
Developed and profiled the Naturtint Colour Consultant for third-party endorsement, held an event, gifted to selected beauty press and entered relevant trade and consumer awards.
Results
- AVE*: £114,277
- No. of articles: 137
- Length of campaign: 12 months
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
