Aim
Source professional model images for display purposes at trade shows and on the transactional website. In addition, increase editorial exposure by providing journalists with images that would accompany expert hair colouring quotes, tips and product shots.
Approach
Hired three professional models with different coloured hair to showcase the rich range of shades available. We enlisted the help of celebrity stylist Marc Ramos to style the models’ hair and renowned make-up artist Rachel Wood to provide a premium-looking finish.
Results
- AVE*: £35,000
- No of articles: 26 including a five-page exclusive in Hair magazine
- Length of campaign: 24 months
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
