Showcase the brand to UK consumer media, focusing on the new range of health, fitness & wellbeing supplements.
Introduced the range to national consumer press through a series of one-to-one meetings using highly specific media materials & targeted product sampling.
- AVE*: £102,000
- Number of national articles: 102
- Length of campaign: 9 months
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)