Health & Fitness / Case studies

Nature’s Plus

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Aim

Showcase the brand to UK consumer media, focusing on the new range of health, fitness & wellbeing supplements.

Approach

Introduced the range to national consumer press through a series of one-to-one meetings using highly specific media materials & targeted product sampling.

Results

  • AVE*: £102,000
  • Number of national articles: 102
  • Length of campaign: 9 months

 

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

Image: Laurencia Soesanto
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