Aim
Launch the brand-new Korean Sheet mask range Maskorea to the UK market at a time when K-Beauty was very much a buzzword.
Approach
We created a detailed brand bible in preparation for the launch and managed both PR and digital channels.
We unveiled Maskorea at an exclusive launch event at a brand-new boutique fitness destination, Another Space. The 3-step event was designed to highlight the unique benefits of the 3-step mask. All elements of the event reflected key brand messages.
Maskorea Results
The on-trend, educational launch event and targeted media activity resulted in strong media coverage in key consumer titles with the first being on Stylist’s Style List. Over three months we landed a total of 69 pieces of coverage with an AVE of £42,719,72. Highlights included Hello, OK!, Marie Claire, Now, New, Metro and Women’s Fitness.
Client Testimonial
“As a start-up brand with a limited budget, I needed an agency that could work efficiently & deliver results. That’s exactly what CCD did! They made our brand feel top priority. I highly recommend CCD if you want your brand to become the ‘it’ brand.”
– Jenny Bae, Maskorea Brand Founder
Branded towels at the event
Photo by Aiony Haust
