Aim

Launch the brand-new Korean Sheet mask range to the UK market at a time when K-Beauty was very much a buzz word.

Approach

We created a detailed brand bible in preparation of the launch and managed both PR and the digital channels.

We unveiled the brand at an exclusive launch event at brand new boutique fitness destination, Another Space. The 3-step event was designed to highlight the unique benefits of the 3-step mask. All elements of the event reflected key brand messages.

Results

The on-trend, educational launch event and targeted media activity resulted in strong media coverage in key consumer titles with the first being on Stylist’s Style List.  Over three months landed a total of 69 pieces of coverage with an AVE of £42,719,72. Highlights included Hello, OK!, Marie Claire, Now, New, Metro and Women’s Fitness.