Aim
- Launch the ELEAT brand to both trade and consumer press, positioning the brand as a trusted voice of authority in the world of wellness/fitness.
- Secure a range of different types of third-party coverage/exposure to launch the brand encourage trial of the product and keep front of mind with both the media and consumers.
Approach
- Pitching products/key messages to target publications, including product placement (NPD/trend focus) and extended features (w/input from experts and brand ambassadors)
- Highlight a new food & fitness trend (high protein cereals) that is about to ‘blow up’ on the market and position ELEAT as a pioneer and the perfect option for those looking to opt for the tastiest, most nutritionally balanced option in this sector
- Put forward experts, like Ed Tooley, and educate journalists and readers about wider fitness and well-being topics that would organically link back to ELEAT and highlight its benefits – for example, features talking about the importance of high protein, high fibre, low sugar breakfast, etc.
ELEAT Results (6 mo)
- Total no. of pieces: 17
- Total PR Reach: 88,334,732
- Total AVE: £12,638
- Highlight titles: Women’s Running, Daily Express, Men’s Fitness
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