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China Glaze

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Aim

Soft launch China Glaze’s Spring Summer seasonal collection to a wide range of consumer press including women’s consumer magazines, national newspapers, online outlets and blogs. In addition, we were tasked to continue to land regular coverage across a wide range of press for the existing shades in the China Glaze range.

Approach

Hardworking press office with emphasis on one-to-one meetings with a wide range of press and bloggers.

China Glaze Results

  • In a six-month campaign, achieved 46 – pieces of coverage with an AVE value* of £56,000  including Grazia, Fabulous magazine, Look and The Sun

*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)

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Images: Brand IG, Mona Eendra
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