Aim
Soft launch Spring Summer seasonal collection to a wide range of consumer press including women’s consumer magazines, national newspapers, online outlets and blogs. In addition we were tasked to continue to land regular coverage across a wide range of press for the existing shades in the China Glaze range.
Approach
Hardworking press office with emphasis on one-to-one meetings with a wide range of press and bloggers.
Results
- In a six month campaign, achieved 46 – pieces of coverage with a an AVE value* of £56,000 including Grazia, Fabulous magazine, Look and The Sun
*(AVE is Advertising Value Equivalent; what it would cost to buy the editorial space for advertising)
