Aim
Keep Carnation Footcare product range in front of journalists’ minds and create newsworthy angles for generating coverage
Approach
As there were no new products, we partnered with like-minded brands that complemented the brand’s ethos and helped secure coverage in a mixture of media titles including fitness, beauty and health.
Carnation Footcare Results
20 national, consumer and blogger contacts visited us on the day. Following the event we secured over 100 pieces of coverage reaching over 2 billion readers.
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Image: Joe Pizzio, Brand IG
