Aim

Launch the newly redesigned 9Bar to consumer press, positioning the brand as a mainstream snack and moving away from the niche ‘free from’ market.

Approach

We devised a series of recipes and lifestyle videos with TV presenter Amanda Byram, as well as hosting live Twitter Q&A sessions with brand ambassadors, allowing fans to interact with the brand in a direct and engaging way. Additional campaigns included organising a nationwide endurance run and ongoing sponsorship of regional sporting activities.

Results

AVE of £715k in 3 years