Now more than ever we’re aware of what we consume and the choices we have when choosing a product. Perhaps because of this, many of today’s consumers prefer a more holistic approach, including but not limited to, beauty products. It seems beauty and skincare trends take into account wider concerns over personal health and wellbeing now. Where trends from the revolution in wellness were once food and drink focused it’s enthusing to see the opportunities for innovation in beauty and the continuation of hybrids that could occur in the future.

As consumers seek to achieve optimum wellness both inside and out, it is unsurprising that the lines between health and beauty are blurring now more than ever. Gwyneth Paltrow, renowned for her health-conscious outlook summed up this mind-set when she told Vogue, “The idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones — it’s not great”. This concept is elevated further by social media platforms like Instagram, where influencers propel this trend of wellbeing into their daily lives – from their workouts, diets, clothes and of course, beauty products.

Natural beauty products are by no means new but are now hugely fashionable – shedding their once ‘hippy’ status. However, this ever-expanding interest in wellness creates important opportunities for brands to produce goods that encapsulate this movement and make advancements in it. This is definitely an exciting time for the health industry where the ultimate aim is to deliver products that not only make you look good, but feel good too.