23.01.12
CCD teams up with comedy legend to launch new online health resource
CCD teamed up with Monty Python star and British comedy legend Terry Jones to host the UK launch of MyHealthTips.com, a NEW fun, online resource for managing your health.
A host of national journalists attended the launch at the Soho House cinema where they watched clips of Terry in action in a series of amusing short informative sketches on how you can change your lifestyle to significantly improve your health if you have been diagnosed with High Blood Pressure, Type 2 Diabetes, and Respiratory Conditions or to support you with lifestyle goals such as Smoking Cessation and Weight Loss.
Dr. Hubert Bland, Chief Medical Officer at Surrey University Clinical Research Centre and spokesperson for MyHealthTips.com was also on hand to discuss the medical evidence for how small lifestyle changes can make dramatic improvements to your health when you are battling chronic conditions.
For more information about My Health Tips visit MyHealthTips.com or on Twitter @myhealthtipscom
01.12.11
YorkTest puts press to the test with food intolerance
Last week the Nutrition team spent a hugely successful day in Soho launching brand new research from YorkTest in time for Food Intolerance Awareness Week in January. In advance of the event, journalists were sent YorkTests to discover their own intolerances, the results of which were discussed on the day in one-to-on sessions with the experts from YorkTest.
Dr Hilary Jones, from ITV's Daybreak, was also on hand to talk to journalists about the new research and the struggle GPs have with identifying intolerances and giving detailed nutritional advice to their patients. In a busy day of interviews and one-to-ones, the 20 journalists each went away understanding much more about their own diets and the impact intolerance can have on wellbeing.
28.11.11
New Beauty Contributor
CCD PR continue to support Health Food Business magazine with monthly columns advising retailers on how best to increase coverage opportunities, drive footfall and increase sales. Pick up this month's issue to read Senior Account Manager Hollie Thomson's column on capitalising on the Christmas cheer with a beauty boost.
17.11.11
Fragrant success
The Beauty team are hugely excited to announce that they have won a multi-brand account with FAB Fragrance and Beauty. Led by Senior Account Manager Hollie Thomson, CCD Beauty PR will employ a strategy of traditional media relations, celebrity endorsement and an intensive digital and social media plan to boost the awareness of Coleen Rooney Butterflies, Ben Sherman, Red or Dead Release Me, VOI Jeans and launch the fragrance for controversial fashion brand Elvis Jesus.
17.11.11
CCD PR Digital Team
CCD PR, the health, beauty and nutrition specialists, have announced the launch of their new digital division. The CCD Digital team is led by CCD Beauty Account Manager Joanne and now offer video production, social media management, app development and other digital and online skills to their existing and new clients in a unique blended package with traditional PR tools.
MD Justin Clark says: "The time has come for PR agencies to acknowledge that clients and consumers require the messages and strategies from a brand to be streamlined and provide a full circle. With our strategy, brands can take advantage of how PR can work both on and offline in a cost effective package."
9.11.11
CCD PR's clients stand tall in Tesco
Dr LeWinn's cosmeceutical skincare, Renunail nailcare, Naturtint chemically-light home hair colourant, LifeMel functional honey, Nature's Plus supplements, Pukka ayurvedic herbs, Biocare supplements and Patrick Holford's range of supplements are all stocked in Tesco's new concept stores. CCD PR's health, beauty and nutrition teams are all supporting the launch with a comprehensive regional push in each area - inviting relevant journalists and bloggers to view the ranges in the store and meet with experts for additional knowledge and understanding.
8.11.11
COPRA Ball 2011
The Beauty Team's Senior Account Manager Hollie Thomson attended the prestigious Cosmetics Perfumery Retailers Association (COPRA) Ball last night at the Park Plaza Hotel with client Meda Pharmaceuticals, distributor of Dr LeWinn's. Rubbing shoulders with celebrities such as Beverley Knight, Lemar, Nicola Roberts and Jo Wood, the three course dinner, dance and auction provided the perfect setting for meeting key industry buyers, journalists and experts.
3.11.11
Team Beauty have a new recruit!
Beauty blogger Amrita Jaurre (the6inchstilettos) has joined the beauty team as a Junior Account Executive having previously worked on brands such as Lancome, Bobbi Brown and Filthy Gorgeous. She will also form part of the new Digital Team - increasing word-of-mouth for top beauty brands via social media, key e-zines and podcasts.
31.10.11
Expo Extravaganza
The last fortnight has been trade show crazy here at CCD HQ! First up, the beauty team went up to Manchester for the annual Pro Beauty show to see what is up and coming in beauty for 2012 (and to bag a few beauty bargains of course)! We stopped by on the Renunail stand for a quick-fix hand SOS session with beauty guru and Head of Cosmetics for Dr LeWinn’s, Clair Rose, before dashing over to the Airbase Makeup area – which was packed - for a speedy airbrushing. Airbase’s fantastic makeup artist John Woodbridge was holding court on the Professional Beauty Live Stage with his Art of Airbrush Makeup demo too.
Back in London, we headed east to Excel for Salon International. We saw some amazing fashion forward looks on the GHD stage and loved checking out all the new hair tools of the trade – the Cloud 9 wand is firmly on our wishlist!
Before we knew it CAM Expo was upon us again, and the health, beauty and nutrition teams all visited with national health and wellbeing journalists in tow to support our clients exhibiting at the show. Dr Marilyn Glenville’s Keynote Seminar on Natural Solutions to the Menopause was in demand, as usual, and Pukka Herbs couldn’t hand out samples of their tasty tea fast enough!
See you at Mind Body Spirit in a few days time…
25.10.11
New Client Alert!
CCD Public Relations nutrition team has been appointed by YorkTest Laboratories to launch a campaign to help people find the foods that they are intolerant to. Food intolerance is one of Britain’s most hidden and misunderstood illnesses, affecting up to 45 per cent of the population.
YorkTest Laboratories is the UK’s leading specialist in food intolerance testing. Since 1982, this cutting edge scientific laboratory has worked with internationally recognised scientists, universities and charities to help more than 250,000 people lead healthier, more energised lives. We can't wait to get started!
12.10.11
Beauty team attended the CEW Achiever Awards
In the presence of beauty industry greats such as George Hammer and Andrea Fulterton, beauty PRs Hollie Thomson and Joanne Jarvis attended the prestigious CEW awards ceremony at the Jumeirah Carlton Tower Hotel. Rubbing shoulders with icons such as Joan Collins and beauty journalists, such as Jo Fairley and Jane Bruton, the event inspired all the attendees and rewarded everyone for their contribution to the cosmetics industry with their own premium quality goodie bag.
12.10.11
Beauty Launch Success
The beauty team launched the brand new, all-natural Pukka Ayurveda Skincare Collection at Kettner's to over 30 beauty journalists, bloggers and celebrity make-up artists yesterday.
The informal drop-in sessions with Master Herbalist Sebastian Pole enabled attendees such as author Jo Fairley, Deputy Lifestyle Editor of Fabulous magazine Carly Hobbs and highly regarded beauty bloggers to call in at a time convenient to them, personalising their visit by steering the discussion to skincare concerns of interest to them, their readers and their followers.
With national coverage already confirmed and the twitter and bloggersphere already buzzing with Pukka Ayurveda-inspired news the event is proof that flexible, centrally located events are still of interest to national journalists.
29.09.11
Naturtint attend Nutri Beauty launch
This week the beauty team attended the launch of new beauty etailer www.nutribeautyproducts.com to celebrate long term client Naturtint being stocked on the site. The launch gave Hollie, Jo, Jacqueline and Hannah a chance to catch up with high profile press, beauty bloggers and makeup artists and chat about all things hair over mini scones and cups of tea.
Visitors to the Naturtint stand at Soho's Century Club included Daily Mail writer Leah Hardy, Hello beauty editor Nadine Baggott and Essentials' Sarah Cooper White, who are all existing fans of Naturtint. Leah kindly tweeted us afterwards, saying "Naturtint is a fab product and your hair is gloriously glossy!"
28.09.11
Continued investment in training
Cosmetic Executive Women (CEW) members at CCD PR attended a breakfast briefing at Sketch on "The New Era of Emotional Engagement and Effectiveness for Cosmetic Marketeers" with key speakers including beauty journalist Kate Shapland, Professor Gemma Calvert and various other industry experts. CCD were educated on the importance of increasing sales through both emotional and rational messages and will be strategically implementing in their current and future PR campaigns.
20.09.11
Supporting Erin O'Connor's Model Sanctuary
To help models relax, revive and energise during London Fashion Week, CCD PR supplied a number of top treats for Erin O'Connor's Model Sanctuary, helping models improve their holistic wellbeing while securing coverage for our clients.
Having liaised with Erin personally to ensure smooth running of this season's event, we made sure Pukka Herbs' refreshing teas were on hand to allow Erin, her team and visiting models time to unwind. Similarly for a natural high, Nature’s Plus Acai Energy Bars and Scheckter’s Organic Energy drinks were supplied to provide a quick pick me up pre and post show.
Pukka also pampered the models by allowing them to be the first to try their brand new skincare collection - Pukka Ayurveda, both at the venue and when at home, in their goody bags. With the Twittersphere tweeting about our clients' involvement and models already requesting more products it is set to be a busy week.
23.08.11
Pilates is Back4Good®
CCD Healthcare PR have been asked to launch an intensive media relations campaign for Back4Good®, a major new initiative from the Body Control Pilates group - the recognised leaders in the Pilates Method since 1995.
Back4Good® Practitioners are exercise specialists who are trained to help people with non-specific low back pain. Practitioners are already experienced Body Control Pilates teachers, having been certified by Europe’s foremost Pilates organisation. They have additionally undertaken extensive training exclusively related to exercise referral and low back pain to become a Back4Good® Practitioner and a Level 4 Advanced Exercise Instructor. Charlotte Dormon, Account Director says: 'We're really excited to be launching this initiative; back pain is a widespread problem in the UK and the media are really receptive to new solutions like this."
20.08.11
Dr LeWinn's & Hissyfit added to our beauty portfolio
Following a competitive pitch, CCD PR's beauty team are celebrating the win of two incredible beauty brands; Dr LeWinn's and Hissyfit, both distributed by Meda. CCD PR were praised for their understanding and interpretation of the brief and creative thinking around the premium quality beauty ranges. Senior Account Manager Hollie Thomson says, "We are thrilled to be working with Dr LeWinn's and Hissyfit during a very exciting period of change. We are looking forward to implementing a comprehensive rebranding campaign and help launch an additional range early next year".
12.08.11
Carnation on the Catwalk -
Product Launch at Claridge's Hotel
It was 'fashion fabulous' at the recent Carnation Footcare press launch organised by CCD PR last week. Over thirty health and beauty journalists enjoyed a delicious afternoon tea followed by a glamourous catwalk event, showcasing the latest shoe trends this season. As we know fashionable shoes can be problematic for feet, podiatrists Dave Wain and Tariq Khan were on-hand to offer helpful tips to keep feet healthy and presented the latest protective and soothing solutions from Carnation Footcare, to help us deal with the painful blisters and bunions caused by our beloved high-heels!
Feedback included:
"It was interesting to hear about foot health from a new angle and so much fun" Jane Symmons, Freelancer (Daily Mail & Daily Express)
"What a good idea! I really enjoyed it" Karen Evernett, Health Editor of Prima Magazine
"I really enjoyed the afternoon and not just the scones, the talk with Dave & Tariq was informative and the fashion show was a great idea" Gabrielle Nathan, Freelancer (Zest, Red, Health & Fitness)
"Brilliant event, we all loved it" Joanna Knight, Editor of Women's Fitness
08.08.11
Six Weeks To Success
Having achieved high profile coverage success with a number of weight loss aids to date, CCD PR will be launching Nutrologie 6 Week Bikini Body - a brand new weightloss programme incorporating scientifically proven supplements, meal replacement drinks, a nutritionally balanced meal plan and exercise regime. Senior Account Manager Hollie Thomson says, "we are already working to secure high-profile, credible celebrity endorsement and are looking forward to offering journalists a responsible, all-encompassing weightloss routine that acts as a lifestyle choice rather than just a quick fix".
08.08.11
Cans of Energy at CCD PR
The Nutrition Team are buzzing this week after being appointed to launch new energy drink, Scheckter's Organic Energy, in the UK. Developed by former Formula 3 racing driver, Toby Scheckter (son of F1 driver Jody), the drink offers consumers a healthier alternative to the current range of energy drinks on the market, whilst also delivering great taste and strong eco credentials through Fair Trade and Soil Association accreditations. The media launch, to take place in late September, will incorporate an intensive consumer and trade media relations programme as well as an active social media campaign.
03.08.11
CCD's Beauty Offering Increases
The CCD PR beauty team has been asked to launch a brand new beauty range for Pukka Ayurveda. The media launch, to take place in September, will incorporate an intensive consumer and trade media relations programme, resting heavily on celebrity endorsement and the Ayurvedic heritage of the brand. Watch this space.
28.07.11
CCD PR's new monthly advice column in
Health Food Business
See our new advice column in this month's Health Food Business magazine. Each month we will be giving helpful tips and advice to health food retailers to help them publicise their natural health business more effectively.
Editor, Rachel Symonds says: "It is really good to offer HFB readers CCD PR's publicity advice and creative ideas as PR really does helps boost business".
Managing Director of CCD PR, Justin Clark adds: "The natural health industry is a really exciting business and now is the perfect time for retailers to promote themselves in a big way. Despite news of a recession, Mintel reports show people are becoming more interested and conscious about eating well, getting fit and using natural therapies to maintain wellbeing. Big brands and retail giants are making a real effort to tap into this new trend, offering more free-from foods, nutrition boosting drinks and superfood cereals. Now is a great time to publicise natural health as this growing consumer trend means the media are 'hungry' for news to interest their readers"
21.07.11
The Daily Mail and Daybreak all in a hard day's Work
Following her double page spread in the Daily Mail on Tuesday, Account Manager Joanne Jarvis appeared on ITV’s Daybreak to discuss the importance of electrolytes in the body after news broke this week of fellow ‘Aquaholic’ Nigella Lawson.
The Daybreak production team filmed in the CCD PR offices in Soho before Jo joined Christine Bleakley, Adrian Chiles and CCD favourite Dr Hilary Jones on the iconic sofa to talk about the dangers of hyperhydration.
CCD’s beauty clients were also in luck as Jo spent most of the morning monopolising the Daybreak makeup artists who couldn’t get enough of Airbase Airbrush Makeup having heard about it from the Loose Women panel. Christine was also given her own CCD goody bag of new Pukka Teas, her exact shade of Airbase makeup and a range of DermaQuest skin saviours – she can’t wait to try them.
14.07.11
Media Mailer Madness
CCD have been getting creative with a slew of media mailers this week, getting clients’ products noticed with quirky attention-grabbing tactics. The beauty team launched DermaQuest’s new luxury Stem Cell 3D Complex to the likes of Harper’s Bazaar and the Sunday Telegraph’s Stella magazine with the cream of the cupcake world, Hummingbird Bakery customised cakes - the silver detailing perfectly reflecting the branding of the new product, launching in House of Fraser stores.
Meanwhile, the health team has been treating editors to some PMS therapy with a Survival Kit courtesy of licensed herbal medicines company, Bionorica, comprising the new PMS relief product, Cyclopret, gorgeous Cowshed ‘Moody Cow’ natural candles to uplift and Green & Black’s Organic chocolate to soothe those chocolate cravings, all in a handy beauty bag.
The nutrition team have also been busy improvising Festival Recovery Packs with handy travel-sized Pukka Herbs ayurvedic teas and Nature’s Plus portable energy solutions. Rock on.
13.07.11
CCD win migraine project with York Test
and Migraine Action
Following the huge success of the recent Alzheimer's project with YorkTest (front page of the Daily Mail), CCD Public Relations has been tasked with another project - this time to raise awareness of food intolerance as a trigger for migraines.
To tie in with Migraine Awareness Week at the start of September, CCD will be launching new research from YorkTest and the charity Migraine Action. A series of one-on-ones with migraine experts will be held at the newest luxury hotel to open in central London, The W Hotel, where media will get the chance to find out about the ways sufferers can alleviate and even cease these severe headaches and then relax in the luxurious W Away Spa. Look out for coverage in the coming weeks and months!
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